The new face of the Tire

I can’t remember the last time that I had such a lack of free time…oh yeah I can, it was coming up to the last CT convention, which is what I am a couple of days away from right now.  It’s been a couple weeks of long days at work, working weekends and nights on some freelance gigs that I have been fortunate enough to have picked up and late nights editing either CT stuff that needs to meet deadlines or the freelance stuff that I shot earlier.  All this and I still found time to do a double night of movies with Lex.  The Thing and Paranormal Activity 3 were the flicks for the weekend…late show too! Well, one thing I know for sure, I haven’t been “corporatized” as many hardcore freelancers turned full-timer have in the past.  I can still pull the ridiculous hours while delivering a really high caliber of work all while juggling 5 or 6 projects at once and being a functional father/ husband.  Aside from the great work ethic displayed to me by my dad in his freelance career, I attest this attribute to the Digital Media Technical production program at Seneca College (more on that another time).

So, as my team gets ready to go to Las Vegas for the convention, I am preparing to go to Bowemanville Ontario with the Retail Events team for the grand opening of the new concept Canadian Tire store.  Now, I won’t spend the rest of the time talking about the differences between Bowemanville Ontario and Las Vegas, Nevada… if you place this city beside Las Vegas…pretty obvious that ANYONE would rather be in Vegas.  That’s a given, so I’ll move on (no, I’m not resentful…lol).  Anyways, Bowemanville has called, and I have answered…camera in hand.

In Bowemanville there is the newly built CT concept store with enhancements in every area.  I’m talking huge changes!  I visited there earlier this week to work with a crew to shoot the place (interviews, store tour, media, b-roll and cool crane footage) for a video needed for Vegas (like that isn’t a kick in the side…shoot a video in Bowemanville for Vegas, then stay in Bowemanville while the team goes south…nice).  …where was I…oh yeah, Bowemanville video…so, Steve Lindsay (the guy from the Talkin Shop shoots) brought his 30 foot jib and just blanketed the whole store with these really beautiful soaring shots that seem almost impossible…even with the crazy gear that he uses.  Cam (Talkin Shop Producer) was producing this video as well, I was the b-roll collector on this gig, armed with a slider, a glidecam and of course my dslr and the interviews were done with the Sony PMW-350, sound was recorded coutesy of our Sound Engineer, Brian.  I am now 3 days into this edit and I have just finished the 1st colour correction pass on the video.  Looks sweet! (not to be confused with Looks Suite by Magic Bullet…although that looks sweet too!)

So, the madness will end sometime over the weekend, hopefully with me watching UFC 137 and kicking my feet up at Blizz’s place…but who knows what’ll come up…I am after all, the non-corporatized freelancer turned full-time that still acts like a freelancer…so I’m ready for anything.  Video to follow.

Shoot straight!

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