Jumpstart

So I’m back at work today for a short work week,( holiday yesterday and I leave for Montreal on Friday to shoot Nascar for Canadian Tire).  My schedule has me editing a Canadian Tire Jumpstart video that I shot footage for last week called Fun in the Sun.  It was a day long event with 600 kids playing at different activity centers, making friends, eating food and basically just having an all out play-day.  They are, for the most, all kids from high risk environments and cannot afford to be involved in sports and activities.  I think it’s one of the coolest charitable foundations and am always happy to support them.

I shot with my two Canon 7Ds using 3 lenses…Canon 24-70mm f2.8, Canon 70-200mm f2.8 IS II, and Tokina 11-16mm f2.8.  In addition I also had a GoPro Hero cam, Glidecam 4000, my Manfrotto support gear, Rode Video Mic Pro and my Zacuto EVF and Z-Finder.  This is my arsenal for gigs like this and they always do me well!  I spent the day running around after kids, getting soaked at the water play stations, mounting my GoPro in the bbq’s and having a blast doing it.  I always love shooting Jumpstart events, they’re always a load of fun and I always get to be as creative and use whatever gear I want when out.

So, this edit started with me reading over the Creative Brief to refresh myself on the edit parameters and clients direction, as well as a brief phone meeting.  Shortly after that I had another meeting with some of the stakeholder on this video and it was determined that i would be using the “Jumpstart song“…again… This is the 3rd time (in a row) that a Jumpstart edit by me is going to use the Jumpstart song.   Big exhale…Oh well, it’s all about the client right?!  A Prof that I had in College once told me that doing this kind of work isn’t a “Joe-ego trip”, it’s about the clients requests.  All we can do as professionals is offer our advice, look past our feelings and emotion and at the end of the day we just have to do what the client wants.  Words to live by I’d say, just get it all in writing!  (Especially the choice that go against every creative and technical fiber in your body).  And smile while doing it.

Anywho, here are the 1st two Jumpstart videos for your consideration.

This one is the SDE (Same Day Edit) done on Canadian Tire Jumpstart Day.  This was shot and edited by yours truly and played at the Canadian Tire Financial Services and Jumpstart Gala at Brock University in May 2011.

For the most part all this video was shot by someone else (not sure who).  I did most of the photography and I did the edit

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Introducing…me!

This is my first blog posting of what will hopefully be a regular thing.  My name is Joseph and I am a freelance video producer/ editor/ shooter turned corporate.  In other words… I got a Full Time job.

I graduated from the Digital Media Technical Production at Seneca College in Toronto back in 2001 and immediately started freelancing to supplement income.  I was lucky because I started getting gigs right away, have worked basically non-stop and have been on tons of really cool and unique projects. I’ve done things like teach at the post-secondary level, edited 3 seasons of 2 TV shows, done tons of corporate video, shot over 300 high end weddings, beta tested software for Adobe, become certified as an Apple Pro, done video sales and done quite a bit of traveling, meeting up with “famous peeps” while running my own business and having a ball doing it!

So why the change to full time corporate video?  Lots of reasons…hope you keep checking back; I’ll talk more about that stuff.

I also love to blab about new video gear and other things video related,  You know, the conversations that make the dinner company’s eyes gloss over…yeah, that’s me. I shoot DSLR and edit FCP.

I guess, to start off, you can check out this short video;  My Demo Reel.

Till next time, shoot straight!