All packed up, ready to shoot…and skate! Jr. Skills Camp

So, it’s that time of year again. Hockey season for Canadian Tire. Last year was awesome because not only did I get to shoot the kids being trained by NHL alumni and of course Jonathan Toews, but I got to go to Calgary for the Heritage Classic Outdoor game. This year proves to be just as exciting, starting off with a shoot at the Powerade Center in Brampton Ontario (15 minutes from my house…which also makes for an easy commute). The idea this year is that instead of being trained by the pros, kids are competing for a chance to participate in the Jr. Skills weekend during the NHL All-Start weekend in Ottawa. And guess what?! Yeah! I’m going! Man I really dig this job!

So tomorrow I will be strapping back on the skates and performing the dangerous feat of “Skateography”. That’s right, yours truly will be risking life and limb to get the shots needed to make the “Sizzle Reel”, sizzle. I’m talking about forwards, backwards, fast and faster! On the ice with my glidecam, a cinematographic vision and the wind through my hair (which is actually all growing on my face for Movember…stopped growing head hair when I was 27). I’ve been waiting to do this again, and tomorrow is the day.

So, the bag is packed and I’m trying to travel light. I have my 3 lenses that I love, plus I am packing a Canon 50mm f1.4. i figure I’ll try it out for a change. I have always had the 50 in my arsenal but I just don’t use it in the run n’ gun scenarios that I find myself in. Great lens for interviews! Especially if you’re using a full frame camera like the 5DmkII. When using the 7D or other Crop Sensor cameras the actual viewable area of the frame appears to be less than on the full frame camera. The 7D actually sees the 50mm as 50mm x 1.6 giving you an actual 80mm frame, but one way or another the image itself looks amazing, regardless of your camera, 5DmkII or 7D. I’m rolling light on the audio today as well, just the Zoomh4n and the Rode Video Mic Pro. I can use the Zoom for handheld mic style interviews if I need to, but I was told that wouldn’t be the case tomorrow. The Zoom has the ability to be used as an on camera shotgun style mic, a hand mic, a table mic as well as a direct recorder for a line or attached mic. There are a million other things that the Zoom will do for you and I think every DSLR Guy should have one. I also think every DSLR Guy should have a Zacuto EVF or at the very least get a Z-Finder. Let’s face it, you can shoot straight, but it’s gotta be in focus. And when you get to using some really wide lenses where the subject is so small in the frame that you cant see his eyes, you need some assistance…Zacuto is that assistance (maybe the Zacuto internet ears will hear my “big-ups” and let me field test some of their cool rigging…do you hear me Zacuto???)

Enough about my gear, let’s talk about something a bit more practical… gloves! So it’s cold where there is ice, and when it’s cold you loose dexterity and can’t operate all of the features of the camera with the speed and accuracy that is needed, so I got these Canadian Tire MotoMaster gloves with the thumb, index and middle finger tips missing. The are perfect for a shooter! They are made of leather on the palm side and padded and a breathable material on the back hand side. This not only allows you to hold onto cold things and not freeze your hand, but you can also handle hot things like lights on set that have to be angles but and hot to the touch. I get a far better grip when moving stuff around and my hands can easily fit into pockets. And yes, I can still use my iPhone! For $25, these gloves are great for video guys and gals that need to shoot outside, especially DSLR shooters since we are always adjusting some setting on the camera.

Anyways, I have to finish editing, charging batteries, hopefully get a game of Halo in, eat some ice cream (small bowl…alright, it isn’t going to be small), kiss the kids crawl into bed beside my wife and get ready for another day in the life.

Shoot straight…and in focus (ZACUTO!!!, can you hear me?!)

Back to the super-widescreen drawing board…again.

So it’s convention time again at Canadian Tire and since we are so accustomed to “going big”, we are headed to Vegas this time.  Last year we were at the Toronto Convention Center and it was a really huge, really cool, 5 day convention for all of the Canadian Tire Dealers (the guys that own the stores) and their managers, auto guys, seasonal people etc.  There were business sessions, a huge product exhibition, parties, galas, awards banquets and a show featuring Randy Bachman!   There were celeb athletes and personalities there like Cesar Millan, Ron Fellows, Scott Steckly and Lanny MacDonald and of course I can’t forget the cameo appearances by the Stanley Cup and the Nascar Sprint Cup. It was great!  Our main hall for seminars etc. had 3 screens in it, 1 super-wide screen for the “Spyder System” projection and 2 regular 16:9 screens flanking it.  The main screen was the backdrop for the stage which had either a Nascar or Ferrari on it depending on the day that it was.  I got the distinct honor and pleasure of being the designer for the main graphics that were used on that super wide screen!  (see pic below). In designing for it, I had a bunch of considerations; Designing in the 16:9 center portion of the screen so that the video could be projected on the “regular” screens as well as the center screen without cutting off content, design resolution and the ability to update and change screen info on the fly were some of the biggies.

This year the screen resolution is even wider than last years was…a 5:1 aspect ratio with a full resolution of 3840×768!  HUGE!  And again, I am having concerns about the design resolution because it is so big.  Not just the size that’s concerning me though, I am dealing with motion graphics, so I want the best quality that I can get, so I am creating in a “draft mode”, but will be exporting at full res, 16bit, Field Rendering, Motion Blurring, Depth of Field on my flying camera and Frame Blending…and I have to create 30 of these things.  “Hey Joe…what in the world did you just say?” (you might ask)…  In a nutshell, you need a pretty beefy comp to export this size and quality (I might respond).  Lucky I have one, but it’s always a concern.  I just have to be extra technical when designing this to ensure efficiency with my data rates. “NERD” (you might say…)I guess so, I might respond. 🙂

Like last years animation, I have had to go back to the drawing board after showing preliminary drafts to the team and managers but unlike last year, I didn’t find going back to the drawing board as hard.  I was trained and taught that a lot of the time I am the outlet through which people (clients) fulfill their thoughts and ideas about video and messaging.  All I can do is advise, suggest and do…and this is sometimes way harder than you’d think, trust me!  Last year, when I had to reign back on the creative, I felt like my vision wasn’t being appreciated, like the company was playing it too safe, like we could do so much more but at the same time I understood why we had to take a step back.  This year, when the same thing was happening…”let’s reel it in a bit and play it safe“, I found myself thinking, “Joe, have thick skin and don’t take offense“. And I didn’t!  I really didn’t have any emotional feelings attached to the work at all.  Even though I had just spent the last day working on the animation, it didn’t bother me to return to the animation and start to change things up.  Imaging how much easier it is starting over with no bad feelings…FREEDOM!  And, growth.  I definitely didn’t start off this way almost 12 years ago.

Why are you telling me this” (you might ask)… “Because… (I would say back to you), in this line of work you rarely work for yourself”.  That being the case, the logical other side of the coin is that we work for others.  Others ideas, others messaging, others visions and sometimes even others mistakes…but it is “others”.  All I can do is suggest, advise and recommend based on my experience; creative and technical and then do what the client asks.  It used to kill me to think someone wanted me to change hours or days worth of work that I had put it.  “How dare they ask me to change that, don’t they know that was my favorite part of the video?!” Now, I try to let it roll off the shoulder.  Sometimes it is harder than others, but I guess it’s like practicing anything else in life, it gets easier and we learn how to do it better.

Shoot Straight.

Last Years Animation BEFORE the revamp

Last Years Animation AFTER the revamp

The Mark’s Fashion show at Yonge and Dundas Square

So, today I did some work for an arm of the company that I don’t get to do a lot of work for (but that’s about to change), Mark’s (formerly Mark’s Work Wearhouse).  That’s right folks…Canadian Tire owns Mark’s.  And here’s some more interesting news that you might not all know, but Mark’s is a very fashion forward, men and women’s retail store with really nice clothes.  For real!  In fact, Mark’s just held a fashion show at Yong and Dundas Square in the heart of Downtown Toronto and I was there to capture the event for a Sizzler Video that I’ll be editing mid October.

Call time was 6:00am…I live in Brampton, which meant wake up time was 4:45…yeah…A.M!  So, I got out of bed and grabbed my PRE-packed (from the night before) video essentials and hit the road.  With me today…a single Canon 7D with the customary lens kit, Zacuto support, Tripod with Indislider Mini Delux and my Zoom h4n with Sennheizer audio kit.  I was given a Creative Brief for this shoot and was supposed to shoot video that would visually support some key metrics that are supposed to be used onscreen and as the direction of the messaging.  The fashion show as a whole presentation was being shot by Frishkorn (whom we also worked beside for the staging of this event), so I really could concentrate on getting good planned shots of the people attending, the Mark’s reps interacting with the general crowd as they gave out free socks (I’m wearing mine now), umbrellas, t-shirts and scan to win coupons as well as  behind the scenes stuff and my interviews.

So, let’s talk interviews for a sec…I have been playing with the Beachtek DXA-SLR, the Rode Video Mic Pro and the Zoomh4n for some time now and have finally come to a decision…here it is.

I like the Beachtek because it allows me to line xlr based audio devices into it and then out to my camera, allowing me to record “good” audio directly to the CF card with the video…cool!  It also has Auto Gain Override, which is important when dealing with the 7D, but, the monitoring capabilities suck!  All you have is a little light that blinks green when you are in a good range and receiving a signal, and blinks red when the auio is hot or too loud.  The Rode video mic is cool, the size is great and it is super light, but even when the input level is set to 0db (flat) it is too loud and noisy.  I always find myself shooting at -10db.  I almost had to forfeit an interview because of that.  Also, when u use that directly into the camera there is no monitoring option for you.  My fav now is the Zoomh4n.  Proper monitoring, multiple inputs (xlr, 1/4in and onboard mic). it is mountable like a shotgun mic with very nice mics built onto it and I can record ambient audio as well as directly into the recorder onto an SD card.  The only downfall is that I cannot go directly to the camera with it…ok, I can but I still have the Auto Gain issue with the 7D.  So…my point: Interviews are to be done with the Zoom h4n along some type of wireless mic’ing set up for optimal audio…and that’s just what I did here.

The host of the event was Lisa Rogers from City Line and she walked and talked us through 3 sessions of the runway show where models showed off clothes from Mark’s from underwear right through to jackets and accessories.  We owned the whole square for this event and it really was put together well.  I have attached a few pics of event…ok, me working at the event (lol), and I’ll upload the video as soon as it’s edited.  Make sure you check out Mark’s though, you’ll be surprised!

Shoot Straight

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Shooting Canadian Tire Nascar in Kawartha

It feels like for ever since I last wrote for my blog…actually it has been about a week and a half or so and no, it’s not because I’ve been getting lazy :).  Actually I have been really busy with shooting and editing, so I have quite a bit more stuff to blab about over the next couple of days.  Today’s “blab” is about my exciting shoot on Saturday at the Kawartha Speedway where Scott Steckly took home the cup as this years Canadian Tire Nascar Series Champion driving the Canadian Tire #22 car.  Shooting Nascar is really cool…I should know, I’m on my 2nd one (I know, I’m just a Nascar rookie), but some of my camera carrying cohorts aren’t and I was fortunate enough to meet up with a couple guys that I shot my last Nascar event with out in St. Thomas earlier this year.  These guys know Nascar like I know weddings…inside and out!  So hanging around them got me the drop on when certain things were gonna happen and on which turn the most recent crash was so I could try to boogie over there as quickly as possible.

I brought my new Indislider Mini Delux with me to field test for the 1st time and it was pretty good I must say.  This slider is an inexpensive, small and lightweight slider that comes with a pistol grip mount.  It is a great slider for the price and the size is right for run-n-gun stuff but there were some issues with it and am starting to see where this is and isn’t a the tool for certain gigs, but all-in-all I liked it a lot.  I’ll write up about the slider in a bit after I’ve had a chance to use it a little more.  So, I started off my day with it as my tool of choice, slid in with some nice establishing shots of the track with a reveal from a CT Nascar sign…u know, standard stuff.  My plan was to travel light (1 camera today) and to really prove to Charles (my boss) why we need to invest in a slider for our production team’s ensemble of gear.  I also rolled with my 3 lenses of choice, the 11-16mm, 24-70mm and 70-200mm (see my posting on my lenses of choice). and my Zacuto EVF Flip to get that sharp focus and to battle (and win) against bright daylight.

Being the Canadian Tire Corp camera operator, I was granted VIP and Pit access, so decked in my latest CT swag I was able to saunter anywhere I pleased and saunter I did!  Having track access allows such unique videography opportunities like drivers suiting up, getting their helmets on, doing up their racing gloves, the look in their eye before they shut the visor on their helmet to start the race and really nice shots with the slider.  And there is nothing more exciting than a media scrum when your guy (Steckly) wins the season.  What an awesome experience and what a great opportunity to shoot some really great footage.

Another cool thing about this event was that I got to bring my family along and the kids had a ball watching the race from VIP, eating junk til their hearts were content, getting autographs and seeing their dad in action…ok, maybe not the last part, but they still had a blast.  The day ended with a spray of champagne for Steckly, a bottle cork in my lens (see the clip below) and home in time to catch the UFC Pay-per-view.  I love this gig!

Til next time…if you see em, shoot em!

Busy times and a good find, slide on in!

So, I’ve been editing a Christmas in July video for Canadian Tire that features Debbie Travis, another on of Canadian Tires affiliate superstars!  It feels so weird to be listening to Christmas music in September and then seeing Christmas trees with the background being a brightly lit Toronto summer day…talk about throwing a guy off!  This one is a bit more top secret than some of the other CT stuff that I’ve done so I can’t show this one to you, but basically it is her hosting an open house in a penthouse in the SOHO Metropolitan Hotel for the press and magazine people.  Throughout the place, the decor is Christmas and it’s her line and other new innovative products that Canadian Tire will be featuring this year.  Believe me, CT has some pretty style forward and very classy stuff this year!

During my crazy edit week, I came across a Craigslist posting for an Indieslider Mini Delux.  I called the guy up and i was really happy  to hear that he still had it.  I had an old Tota Light that I was only using occasionally and he was willing to do a swap, so I landed a very nice, short, compact slider.  My 1st concern with it was the pistol grip sytle head on it and how it wasn’t going to fit my Manfrotto 394 mounting system that I use with EVERYTHING.  I still haven’t found a perfect way to incorporate the 394 system into the Indie Slider use, but the QR that it comes with isn’t totally bad and the Pistol Grip actual works quite nicely.  I really love the length though, it is so small and short, that if you’re using the right lens you can get what looks like BIG movement out of this ol boy.  And because of the lengthe (24″), it had 0, I said Zero bending when you get to the end of the slider.  The feet are also very small compared to some larger sliders, so again…another big plus.  I will be breaking it in this weekend at Kawartha Speedway for Nascar when Scott Steckley wins the final race putting him in !st place for this tour (fingers crossed), and again on Tuesday I’ll be using it at a Mark’s Work Warehouse Fashion Show at Yonge and Dundas in the Square.  If anyone is interested, Mark’s will be giving away 10-25% off coupons for sales starting at $20…that’s pretty good (the 25% one anyways).

I wanted to leave you with a video to watch that has examples of what a slider does (for those of you that don’t know what a Slider is).  This is a Same Day Edit (SDE) from a wedding that I shot last year with Anthony.  There are quite a few slider shots in this one, watch and see if you can pick them out.  Here is Pam and Dave…enjoy

Oh yeah, before I sign out, I want to wish my good friend Claude good luck with the music video shoot that he’s about to do today.  Break a leg my brother…and shoot straight!

Til the next one

Life on Blackberry Apps

I’ve mentioned before, a company that I have worked with in the past called Maritz Canada (see Focus-ing at Ontario Place post).  Anyways, this posting is about another job that I did for them last year.  This job came after I went on an interview for an Art Director position, one that I clearly had no business applying for, but I really wanted to be involved with the company so I went for it.  I was pleasantly surprised to get an interview, but by the time it ended the lady interviewing me said, “you sound way more like a video Producer than an Art Director, why did you apply for this job?”  Well, to make a long story short I then discussed a Producer role and met with the VP of Marketing who between the two of them connected me with a team that was under the gun and in need of someone to produce a spot for one of their accounts…Blackberry.

When I met with the team, Matthew and Dana they told me about a project that they had an idea for but needed someone to pull together.  We discussed the project in detail and they asked me if I could do it.  I told them that I could and immediately jumped into the pre-production with them planning the creative and getting clarity on the messaging.  ~aside… one of the things I really believe is that there is a message in every video, or at least there should be.  Every shot should tell its own little version of a story and contribute to the larger message.  Video without a message is pointless! ~  After our meeting was over I went home feeling really excited to be able to Produce this spot and eager to get started.

The team shortly after sent me a Creative Brief and asked how much it would cost to do so I got started crunching numbers, putting in calls for vendors, gear, locations etc.  when I had all of that info on paper and had done my “Pre-production” I got back to them with a number and they approved it.  Now, this was not a small budget as far as things go.  I had people to hire, equipment to rent, locations to secure, insurance coverage to attain…shoot…I even rented a TTC bus (Toronto Transit for all those non-Torontonians reading).  I didn’t even know that you could rent a TTC until I needed one…then it dawned on me…you can rent anything!

The shoot has 6 locations which included a nice room at the Westin Harbour Castle, A Toronto Raptors game at the ACC, a TTC Bus/ street, a bar, a cafeteria and an office.  I hired 8 actors, a lighting tech, a steadicam operator, a Production Manager, makeup, storyboard artist, voice talent, photographer and I shot Main camera plus edited.  There was food each of the 2 days of shooting and a seriously tight timeline to maintain, and thanks to my good friend Claude (whom I have mentioned before), we stayed on schedule.

This project was executed in 2 days, edited in 6 days and delivered just under budget! (big plus for the client), and the feedback was that it far exceeded their expectations.  Yeah!

This project was a serious test of my skills on the Production front because within 1 day I had to get pricing and logistics basically locked down to commence a daunting timeline and deliver an above average project…I did it, and this is one of the pieces that ended up getting me a lot of work with other companies as a Producer, not just a shooter/ editor.

So here it is, for your consideration…my first production for Maritz Canada…Life on Blackberry apps

The Story – Setting up the framework

So, this section of my blog is going to be (or at least attempt to be) an ongoing story of my journey to get to present day as it concerns my career, my experience, how it all played in with my family life and life in general.  This isn’t going to be technical or about the gear or anything like that, it’s basically my story.

I feel like the place that I’m at now still has room to grow and I have some of moving up to do, but I am currently 11 years in to doing something that I really love and have been able to make a freelance and corporate career out of it. I’m not saying that I’m an authority on anything…well, ok…I’m am pretty savvy behind the camera and in the edit room! 🙂 But seriously, I just want to share my story in the hopes that I can share info, and who knows…maybe someone will get inspired.
If you out there in blog world are reading this and have questions or comments I am more than happy to field any of them, so don’t be afraid to leave comments, share or like.
Well, that’s it for now. I’ll post regularly! At least a couple per week.

I hope you get something out of it!

5 camera shoot then Nas and Lauryn Hill. What a day!

I work with a guy named Cam who is one of the biggest advocates of DSLR’ing that I have ever had the pleasure of working with.  From time-to-time we get an opportunity to work with each other on some of the series that he produces for Canadian Tire and I had such an opportunity a couple of days ago…I’m gonna tell you all about it!

So, Cam tells me that we are gonna be doing a 5 camera shoot for a show called Talkin Shop and we were going to shoot 8, 10 minute segments, and of course I was game.  It was a forum type of  setup that consisted of 5-6 panel members sitting around a round table.  The table was custom designed with a colour balanced, white finish that acts as a bounce for the 3k of diffused light  coming  down on an angle from over them.  This created a massive Clam Shell lighting setup that encompassed anyone that was at the table.  Clam Shell lighting involves using a top light or a light in front of your talent above their head level and a reflector or a bounce card underneath your talent to reflect the toplight under the chin, nose, eyes etc.  filling in all of the dark spots that the toplight doesn’t reach.  Let me just say, the talent glowed! It is very flattering lighting.

Those lights up top (the ones lighting the talent), were on a grid that Steve Lindsay built.  Steve is another amazingly talent guy that it is always a serious honor to work with.  Steve is a Camera Operator, a lighting guru and a Jib/ Crane master.  He does such amazing work and I learn from him every single time we work together.  It’s really an amazing experience.  Anyways, Steve created this lighting grid that hung from the ceiling of the garage that we were shooting in.  Attached to it were 3x 1k Fresnels, 4x 300w Arri Fresnels and 2x spot lights for the vehicles on set.  There were various other lights used as background and accent lights in addition, he used 2 Diva lights and other strategically placed Arri 300s.  And yes, I DID say the Steve made this lighting grid.   It is a temporary fixture.  Great what you can build out of necessity and with a small budget, huh?

Steve also did some cool accent lighting on the walls with floor LEDs and the entire back wall which was windows was covered with diffusion sheets to make the light coming in more useable.

This setup allowed the background to be quite a bit darker than the people at the table and really gave a polished look.  Amazing job!

Here’s the list of gear other thank lights that we used on set:

4 nikon d7000 (3x 70-200, 1x)
1 7d (70-200)
5 zacuto z-finders
1 zacuto evf
4 zacuto rail setups
1 Small hd monitor
1 cinivate pegasus
6 arri 300
2 divas
6 wireless sennheiser lavs
Zoom H4N
D|Focus Follow Focus System w/ D|Mount
Audio Mixer

I got to borrow a bunch of rigging by Zacuto on this shoot and I loved it.  Although expensive, the Zacuto line is very well thought out in design and functionality, is great quality and looks amazing.  I’ve been a Zacuto supporter for some time now, owning a Z-Finder Pro and EVF Flip myself, but it was great first hand experience using some of the rails and other mounting accessories.  I will definitely be investing in more Zacuto gear in the future.  I also really liked the Small HD monitor on our main safety camera.  So sharp and accurate.  Over lunch I was to comparing it to my EVF and there were some pros and cons for both.  For instance, my EVF has a smaller screen size.  This may be a problem in some studio environments where a larger on camera monitor can be used, however the EVF does have an HDMI loop-through to go out to larger monitors and the EVF is equally as sharp as the Small HD monitor.  In addition, the EVF Flip allows quick flip adaption of my Z-Finder so I can really get in there and focus well.  Another cool thing that I found was that there was no problems at all meshing my D|Focus gear with the Zacuto gear, like they were made for each other.  Good to know if you want to purchase the far less expensive D|Focus sytem to go with you 15mm Zacuto rails.

The view from Cams cam.

So, the shoot starts with an amazing breakfast of scrambled eggs, bacon, sausages, hasbrowns, fruit, toast, juice and coffee…I know!  I couldn’t believe it either!  Needless to say, that’s how you start a day off!  We had 8 segments to do that were each supposed to be 10 minutes each…yeah right.  Do you think any of them went to time?  Cam was calling cut for people sometime after they had gone  on talking for 22 minutes or so.  Now with DSLRs this is a problem because Canon has the 12 minute recording time limit and Nikon has a 20 minute limit.  To remedy this for post-production we just kept all the cameras rolling at the end of the segments and did a “Tail Slate“.  A Tail Slate is an upside down slate with a clap so that you can sync footage using that common shot of video (the tail slate) as the syncing point, just as you would with it at the beginning of the take.  Because cameras had to stop rolling part way through, the tail slate is the common marker for all cameras after the 12 or 20 minute recording limit has been reached and the recording has been resumed. Anyways, this obviously put us a bit behind schedule but the segments were good, so we went with it.  I was getting a bit nervous when I first realized this trend of the panel going over the time alotment because I was really hoping to leave the shoot on time.  That night was the night of the Rock The Bells concert featuring Nas and Lauryn Hill and I was hooking up with Claude (I’ve mentioned him in other postings) to go to the Molsen Amphitheater.  It was no surprise to me that we ended about an hour behind the planned wrap time but I still made it out in time to stick to my plan for the Rock the Bells concert!  Great day! Big thanks to Cam Jenkins, Steve Lindsay and the crew, Nas and Lauryn Hill for making this a great day.

Focus-ing at Ontario Place: The Self Parking Cars

This weekend I did some freelance work for Maritz Canada, one of my favorite accounts from “back in the freelance days” (like I mentioned before…I still work with some of my cooler accounts even though I’ve turned Full Time). Anyways, this shoot was at Ontario Place in Toronto and it happened on one of the 3 days of the Air Show, so in addition to shooting video, I got to check out the low and very fast flying planes!
This shoot was of a couple of different “activations” where the new Ford Focus features were being showcased in an interactive environment. The 1st was the MyFordTouch competition where you race through a series of technology related requirements using the new voice activated system in the 2012 Focus. This focused on the ease of finding food, getting directions, and basically having your own version of K.I.T.T. from Knight Rider. The 2nd was the self parking feature which is really nice. This car will park itself, all you have to do is worry about the accelerator and brakes, all of the steering is done by the car…and it’s extremely accurate. 6 inches from the curb every time. One of my main objectives for the shoot was to capture the expressions and reactions of participants when they were behind the wheel of the self parking car. I figured the best way to do this was to buy a GoPro and mount it in various ways in the car and of course, on the dashboard and just in front of the speedometer were ideal places. Finally, the 3rd was the synchro-park or the “Stunt” as it has been called. This was where they had 3 cars all parallel park themselves, synchronized! All of this to engage the customer and educate them about the new features of this upcoming years model of the Focus, Edge and Explorer.
I shot this whole thing with the Canon 7D, GoPro, 11-16mm f2.8 Tokiina and 24-70 Canon f2.8. Circular Polarizing filters on all my lenses allowed me to shoot through the windshields with no reflections (great for the shot of the guy lying down, seat reclined while parallel parking, and also let me get those really nice deep blue shies while maintaining the saturation of colour in the cars and peoples faces. A great tool for outdoor shooting. I also used my Glidecam HD2000 and Zacuto EVF. The EVF is amazing! Not just the build and design of it, but the ability to see even in direct sunlight is unsurpassed. I have rigged a mount up to my Glidecam that allows me to attach the EVF to it, giving me more flexibility in how I use the Glidecam and makes me look more high-tec as well!
I realized when I got home that one of my favorite shots (the guy lying down while parking taken with the GoPro) had me with my glidecam shooting from the opposite angle (Whoops), so I returned the next day to reshoot that single shot. That’s right! All the way back for one shot…well, ok…maybe not just for that one shot. As coincidence would have it, I was going to the CNE on Sunday, which for those of you who don’t know, is right across the street from Ontario Place…so it wasn’t a big deal at all. And the bonus…I got free parking! Perks of the job.

Shoot em straight!

The Grand Openings Sizzle video

So, this year has held a lot of travel for me…way more than I had anticipated!  It started with a 1 week stint in Calgary for the NHL Heritage Classic (the outdoor hockey game).  Canadian Tire was a sponsor for this amazing event and I was commissioned to go along and shoot.  More on that story later, this story is about the second project that included lots of traveling for the year…the Grand Openings Tour.  This tour would find me traveling around in the Canadian Tire Community Events vehicle as well as flying around courtesy of WestJet to a number of Canadian Tire Grand Openings and Grand Re-Openings.

Now, when I first started my corporate gig I was told that there would be about 15% travel…well, I hit 15% really early in the year, let me tell you!  The purpose of me traveling and shooting was to gather footage (video and photo) to create a Sizzle Reel that showed the excitement of the Grand Openings, what the Retail Events Team is capable of doing and how the involvement of this team, when a store is having an opening (or re-opening) does things like increase sales, improve customer awareness, etc…basically, the benefit to having the team do their thing.  So, my mission began in March and ended in May 2011.

Cool highlights of my multi-location project:

  • I got to hang out with NHL greats like Curtis Joseph, Darryl Sittler, Johnny Bower, Lanny MacDonald and Matt Carkner.  Drivers extraordinaire such as Scott Steckly and Ron Fellows, and chilled with TV personalities including Chef Corbin and Cesar Millan, not to mention city Mayors, and the cool Canadian Tire Executives that showed up to the various events.
  • I was shooting soooo much, both photo and video, and was really able to expand my creativity in both the photo and video realm.  Also got to play with all of my videography toys including the GoPro (see this link for my 1st GoPro video).
  • I rolled with dual 7Ds everywhere I went. (maybe not “cool” to the non-shooter but dual cam is big time in my world! ;))
  • Got to know the inside of hotel rooms and rental cars really fast…what I really mean is that I got to do a lot of traveling to places that I never knew existed…like Kemptville Ontario.
  • And I got to hang with a really cool team…The Retail Events folks.

Quick side-story: When we arrived in Kemptville, we pulled into the motel around 11pm and believe me when I say we were skeptical about the place.  However, we decided that since this was the only hotel in the city of 14000 that we would check in.  When we all got to the front desk and started checking in and being put into our rooms we thought he was joking when the owner said to one of the girls, “you’re room is the one on the left but there might be someone in it”.  We realized that he wasn’t kidding when he called in and said, “Hey (whatever the guys name was), you have to come out now, the guests are here”, and then someone emerged. What?!  We couldn’t believe it…then to top it all off, there was a floater in the toilet!  Yeah, that’s right! You all know what a floater is!  Glad that wasn’t my room!  Anyways, that aside, it did turn out to be a good 6 days in Kempville. And the owner of the motel ended up being really cool and even took us out for an evening on his boat.   It was probably the hardest one for me being away from my family for that much time but all the overtime was enough for Lex and I to take off to the Mayan Riviera for a week, so the payoff was good.

This week I have a meeting scheduled to discuss the schedule for this years Grand Opening Tour and as much work and travel as it was, I am looking forward to this years.  I really do love the run-n-gun style, guerrilla videography type of shooting…and the overtime isn’t bad either!  I’m already thinking about next years vacation! ;).  Some people may say, “Kemptville?!  That’s not a cool place to go!”, but I say that anything is what you make it.  That’s why I think that I am able to shoot anything and be excited about it…I’m shooting, and doing what I really love to do.  When asked “what’s up?”, some people answer back sarcastically, “living the dream bro”, but I truly believe that I am.  Living the dream and loving it! and I got lots more to talk about…ttyl!

Here’s the video, I’d love your opinions.

Shoot straight